Tik Tok launches SOUNDON .. the new music distribution platform

Tik Tok is very influential in the world of music, it has been in its music scene, and still is today with billions of short videos shared by users.

This popularity can be leveraged in a number of ways, and ByteDance (the company behind Tik Tok), wasting no time, decided to launch its own music marketing and distribution platform, SoundOn.

The goal is to help artists and to be able to upload their music directly to Tik Tok. The service is free, there are no transaction fees, and according to TikTok, SoundOn will pay 100% of the royalties to music creators for unlimited time on Bytedance-owned platforms, including the ByteDance CapCut video editor.

For global streaming services, the return is also 100% in the artist's first year, but will drop to 90% in the second year and beyond.

SoundOn also offers tools to help you gain audience insights and insights, tips from the SoundOn marketing team, access to the TikTok Songs tab, and other resources designed to expand your audience within the social network.

The platform has been in beta since last fall and is now fully available in the US, UK, Brazil and Indonesia, but it didn't reveal how many artists and creators are actually using the service.

You can find out more about the project at: soundon.global